The Vision Statement sets out the masterplan, its parameters and the thinking behind the masterplan. This includes analysis of the site, its surroundings and local villages, architectural references, landscape and materials. It was used at pre-application meetings and as a design brief for Mersea Homes and Hill (Residential) along with the consultant team.
The site is surrounded by residential development and the challenge was to create a development that would fit seamlessly into the neighbourhood, whilst also creating a unique sense of place. This was achieved through studies of local conservation areas and replicating some of the scale and character of these places.